PPC Alchemy Limited is a professional Amazon PPC management and Listing Optimization service that offers a unique approach to improving ASIN relevance, algorithm trust, AI mapping, and profitability.
Please refer to the Audits page for full details.
Partner with my 42 Years of Product Sales Expertise
Most Amazon PPC agencies hand your ad spend over to junior account managers who have never run a real business. I do things differently.
My name is Heath Thompson. I am the director of PPC Alchemy Limited, London. When you work with me, you get me and no one else. Every single ad campaign, listing audit, and strategic optimization is handled exclusively by me.
No junior account managers.
No outsourced freelancers who come and go every few months and don't know your account.
I back your brand with 42 years of brick-and-mortar product sales experience, 20 years of active selling on Amazon, and 33 years of professional sales copywriting and branding expertise.
I don't just tweak ads, or run them to broken listings. Every PPC package (except for Tier 1 service) includes a unique $897.00 conversion optimization suite for free.
My Approach...
Listing Growth Diagnosis (All Pricing Tiers)
- I will personally audit your ASINs' true potential and the weaknesses affecting CTR & CVR, and record my findings into a video for you. I include 33 years of sales copywriting and branding expertise in my assessment.
- I will provide a detailed Cosmo AI mapping report to diagnose the Buyer Intent Signals, Listing Feature and Benefit Contexts, and Amazon's Cosmo/Rufus AI semantic alignment of your listing to Amazon's search intelligence.
Then we can begin to put right what needs fixing...
The 12-week ListingEvolve® Framework (Pricing Tiers 2+)
- I have created a 12-week ListingEvolve® framework to specifically address the issues Amazon listings typically face in these changing times. It is a phased 12-week framework of sequential improvements, including identity relevance gaps, listing structure weaknesses, filtering signal assets, visual branding, keyword analysis, and external AI alignment. I continue to monitor these changes over the life of the PPC management.
PPC Growth Investigation (Pricing Tiers 2+)
I have personally trained over 400 Amazon sellers and agency staff and have been a PPC mentor for The Endgame Network and AMZScout.net. I have around ten years of Amazon PPC advertising experience. Please refer to my Case Studies and Testimonials.
- Alongside the above processes, I review and manage your sponsored ad campaigns, starting with an audit of campaign structure inefficiencies, active search term analysis, ad target weaknesses, overall growth opportunities, and keyword organic rank support. I specifically diagnose how your bidding strategies affect algorithmic trust and organic cannibalization, which impact efficiencies and create ad spend creep. And I measure the success of your ASIN's content and keyword usage on organic ranking.
For Pricing, click the "Amazon PPC Services" Menu Above
(Pricing starts at $350 fixed/month and increases subject to the quantity of ASINs. Individual copywriting services and listing audits can also be found in the above menu)
Below is an example of what the above kind of partnership can achieve...
The graph shows advertising performance and sales growth before and during my management period.
A Long-Term Amazon Growth Partnership...
I began working with this brand in February 2022. Prior to that, the seller had worked with two different PPC providers but was unable to achieve a sustainable target ACoS. Advertising efficiency remained in the low-to-mid 40% range, limiting profitable growth.
My first step was to audit the brand holistically. It was clear that written content, brand positioning, and on-page conversion elements were not effectively supporting paid traffic. We strengthened the brand store, rebuilt A+ content, refined upper-gallery imagery, and restructured backend keywords to support both paid and organic performance.
Once conversion fundamentals were in place, advertising efficiency rapidly improved and fell below the original ACoS target. From there, growth was deliberate rather than reactive. Sales increased steadily and have remained strong through 2022, 2023, 2024, and into 2026, as reflected in the performance graph above.
These products are non-seasonal, with no reliance on holiday spikes or promotional surges. Growth was achieved through structural improvements, disciplined advertising, enhanced copywriting, and long-term strategic oversight, rather than short-term tactics.
Click one of the buttons below to contact me and discuss how I can help you to scale your Amazon business. For more details on what I can do, check out the above page tabs.
TESTIMONIALS
I began working with Heath in 2021 when my ACoS was over 40%. I never achieved my target ACoS of 30%. Within a month of working with me, he reduced the ACoS to 24% and increased my sales by over 30%. In 2025, my ACoS is at 16% and sales are nine times what they were four years ago. He has totally transformed my business which allowed me to quit my job in 2023 to spend time with my kids. This is living the dream. I couldn't have done that without his expertise. I can highly recommend him. Thank you!
S PERDATI / DIRECTOR / P*****I B** A*********S
We've been working with Heath at PPC Alchemy Ltd for several years now, and I can't recommend him highly enough. His expertise in PPC management has been a game-changer for our business. When we first started selling on Amazon, we handled all of our PPC in-house and learned a lot along the way. But since bringing Heath on board, our business has grown far beyond what we could have achieved on our own. His deep knowledge of Amazon advertising, combined with his clear communication and strategic approach, has made a huge impact. If you're running an Amazon business and want to take it to the next level, Heath is the person to trust.
J HASTINGS / OWNER/PRINCIPAL / ****** C*********S
I have only worked with Heath for six months. I had tried with a few "good" agencies but I could never make profit. I was desperate and nearly gave up. All my spare money had gone into Amazon. I accepted his offer of a free month's trial and saw a positive change within 2-3 weeks. Today, my ad costs are a fifth of what they were with sales increasing from around 50 a month to 400. I am finally profitable and can invest in more products for my brand. Excited about the future.
A DAVIES / OWNER / G** A** L*** PRODUCTS
Heath has been an absolute game-changer for our brand. Not only has he significantly improved our ad performance and lowered ACoS, but he also goes above and beyond with strategic product and branding advice that has helped shape our overall direction. His deep understanding of the Amazon ecosystem and dedication to our success make him an invaluable part of our team.
M FENECH / CEO / A****A
We discovered Heath at a PPC Mentoring group. He was discussing things about advertising we had never heard of. We were done with Amazon and wanted out. He looked at our brand, listing content, and advertising, and offered a plan to make money and sell to an aggregator. This happened faster than we expected, and within a year, we had sold our business for seven figures and retired early. We are really grateful for his help to make this happen. He rarely has spare capacity so if you get the chance grab him!
S & J RAYMOND / ex-Owners / S & J F******** LLC
We first came across Heath and PPC Alchemy as members of EndGame Network, where Heath was the PPC Mentor to 400+ students.
We were very impressed with Heath’s knowledge and expertise, and more importantly, he could explain in clear and concise terms ‘why’ to do things that he recommended doing.
This is a mark of someone that really understands what he is doing, to the point where he has even launched PPC courses to train those that want to learn more about the art and science of PPC.
Over the past 18 months since bringing Heath onboard, he has managed our first brand to have ACoS consistently under 15%, and TACOS under 7%, whilst delivering 7-figures in revenue.
We are now in the process of launching new brands into our marketplace, and Heath is a critical part of our team to drive consistent growth and profitable success on the Amazon platform.
If you have the opportunity to work with Heath, don’t hesitate.
G & C Reardon / Directors / U***al**M
We have used Heath from PPC Alchemy Ltd for 3+ years and I believe we would not have had an Amazon business today if it were not for Heath's gentle guidance and his amazing PPC skills.
Over the years we have had exposure to several PPC companies. The last we used was the most famous name in AMZ PPC, who we left after 6 months, badly disappointed our PPC in chaos and our sales struggling.
Heath was able to correct our PPC and so our sales ranking, while delivering the best return on PPC spend with very advanced techniques, resulting in an amazing ACOS blended with the usual.
In an AMZ world where the competition keeps increasing, you need the best in every area you can get, and we believe we have found it in PPC with Heath.
J Berry & J Berry/ Directors / N**t U* P** Ltd
Heath Thompson has been and remains an incredible asset to G**** L**** I*********s. He has nearly single-handedly taken us from almost last place in our category for Amazon sellers to first place. He has done this for our entire catalog and his blueprint has proven effective for each item.
T FALLON / PRESIDENT & CEO / G***N L**** I*********S
Heath has always gone above and beyond the job requirements. I've hired quite a few consultants to optimize my Amazon listings and he is leagues ahead of everyone else.
M BROEL / VICE PRESIDENT OF OPERATIONS / F******S FOR C********S INC
Heath is an excellent copywriter. Best I've worked with.
DANNY CARLSON / ex-CEO / KENJI ROI
Great job. Heath knows what he is doing. He definitely over-delivered!
S TSCH / CEO / G*****L NANO P*********N SYSTEMS
ADDRESS
PPC Alchemy Limited
Büro Top 2K/2
Workingspace Gars GMBH
Schillerstraße 163
3571 Gars am Kamp
AUSTRIA
Tel: (0043)664 430 3811
Fax: (0720) 2253 8096
I am English but live in Austria.
PPC Alchemy Limted © 2018. Registered Address: PPC Alchemy Limited, 71-75 Shelton Street, Covent Garden, London, ENGLAND, WC2H 9JQ
Privacy Policy - No personal data or messages are stored on this system and website.
All data on my PCs, laptops, phones, and tablets is encrypted, and my internet access is protected by a VPN for additional security. I also have software for dark web monitoring and real-time threat protection, as well as additional cybersecurity on all of my devices. This business fully complies with Amazon's Data Protection Policy, and protects data retrieved via Amazon's APIs. I have internal Risk Assessment documents and an Incidents Response Process in place to alert Amazon directly within 24-hours of any suspected security issues.