Your Amazon Brand. Your Business. My Expertise.
Partner with decades of product sales experience, advertising insight, and brand-building expertise. I work alongside you to continuously improve performance, protect profitability, and scale your Amazon business with intent.
I have personally sold over 400 ASINs on Amazon, built and led a 17-person listing optimisation agency, and for the past eight years, have worked with a small number of sellers and agencies to help transform the trajectory of their businesses.
Below is an example of what that kind of partnership can achieve...
The graph shows advertising performance and sales growth during my management period. Final data points include partial January figures. - 2nd January 2026
A Long-Term Amazon Growth Partnership...
I began working with this brand in February 2022. Prior to that, the seller had worked with two different PPC providers but was unable to achieve a sustainable target ACoS. Advertising efficiency remained in the low-to-mid 40% range, limiting profitable growth.
My first step was to audit the brand holistically. It was clear that written content, brand positioning, and on-page conversion elements were not effectively supporting paid traffic. We strengthened the brand store, rebuilt A+ content, refined upper-gallery imagery, and restructured backend keywords to support both paid and organic performance.
Once conversion fundamentals were in place, advertising efficiency rapidly improved and fell below the original ACoS target. From there, growth was deliberate rather than reactive. Sales increased steadily and have remained strong through 2022, 2023, 2024, and into 2026, as reflected in the performance graph above.
These products are non-seasonal, with no reliance on holiday spikes or promotional surges. Growth was achieved through structural improvements, disciplined advertising, enhanced copywriting, and long-term strategic oversight, rather than short-term tactics.
Click one of the buttons below to contact me and discuss how I can help you to scale your Amazon business. For more details on what I can do, check out the above page tabs.
TESTIMONIALS
I began working with Heath in 2021 when my ACoS was over 40%. I never achieved my target ACoS of 30%. Within a month of working with me, he reduced the ACoS to 24% and increased my sales by over 30%. In 2025, my ACoS is at 16% and sales are nine times what they were four years ago. He has totally transformed my business which allowed me to quit my job in 2023 to spend time with my kids. This is living the dream. I couldn't have done that without his expertise. I can highly recommend him. Thank you!
S PERDATI / DIRECTOR / P*****I B** A*********S
We've been working with Heath at PPC Alchemy Ltd for several years now, and I can't recommend him highly enough. His expertise in PPC management has been a game-changer for our business. When we first started selling on Amazon, we handled all of our PPC in-house and learned a lot along the way. But since bringing Heath on board, our business has grown far beyond what we could have achieved on our own. His deep knowledge of Amazon advertising, combined with his clear communication and strategic approach, has made a huge impact. If you're running an Amazon business and want to take it to the next level, Heath is the person to trust.
J HASTINGS / OWNER/PRINCIPAL / ****** C*********S
I have only worked with Heath for six months. I had tried with a few "good" agencies but I could never make profit. I was desperate and nearly gave up. All my spare money had gone into Amazon. I accepted his offer of a free month's trial and saw a positive change within 2-3 weeks. Today, my ad costs are a fifth of what they were with sales increasing from around 50 a month to 400. I am finally profitable and can invest in more products for my brand. Excited about the future.
A DAVIES / OWNER / G** A** L*** PRODUCTS
Heath has been an absolute game-changer for our brand. Not only has he significantly improved our ad performance and lowered ACoS, but he also goes above and beyond with strategic product and branding advice that has helped shape our overall direction. His deep understanding of the Amazon ecosystem and dedication to our success make him an invaluable part of our team.
M FENECH / CEO / A****A
We discovered Heath at a PPC Mentoring group. He was discussing things about advertising we had never heard of. We were done with Amazon and wanted out. He looked at our brand, listing content, and advertising, and offered a plan to make money and sell to an aggregator. This happened faster than we expected, and within a year, we had sold our business for seven figures and retired early. We are really grateful for his help to make this happen. He rarely has spare capacity so if you get the chance grab him!
S & J RAYMOND / ex-Owners / S & J F******** LLC
We first came across Heath and PPC Alchemy as members of EndGame Network, where Heath was the PPC Mentor to 400+ students.
We were very impressed with Heath’s knowledge and expertise, and more importantly, he could explain in clear and concise terms ‘why’ to do things that he recommended doing.
This is a mark of someone that really understands what he is doing, to the point where he has even launched PPC courses to train those that want to learn more about the art and science of PPC.
Over the past 18 months since bringing Heath onboard, he has managed our first brand to have ACoS consistently under 15%, and TACOS under 7%, whilst delivering 7-figures in revenue.
We are now in the process of launching new brands into our marketplace, and Heath is a critical part of our team to drive consistent growth and profitable success on the Amazon platform.
If you have the opportunity to work with Heath, don’t hesitate.
G & C Reardon / Directors / U***al**M
We have used Heath from PPC Alchemy Ltd for 3+ years and I believe we would not have had an Amazon business today if it were not for Heath's gentle guidance and his amazing PPC skills.
Over the years we have had exposure to several PPC companies. The last we used was the most famous name in AMZ PPC, who we left after 6 months, badly disappointed our PPC in chaos and our sales struggling.
Heath was able to correct our PPC and so our sales ranking, while delivering the best return on PPC spend with very advanced techniques, resulting in an amazing ACOS blended with the usual.
In an AMZ world where the competition keeps increasing, you need the best in every area you can get, and we believe we have found it in PPC with Heath.
J Berry & J Berry/ Directors / N**t U* P** Ltd
Heath Thompson has been and remains an incredible asset to G**** L**** I*********s. He has nearly single-handedly taken us from almost last place in our category for Amazon sellers to first place. He has done this for our entire catalog and his blueprint has proven effective for each item.
T FALLON / PRESIDENT & CEO / G***N L**** I*********S
Heath has always gone above and beyond the job requirements. I've hired quite a few consultants to optimize my Amazon listings and he is leagues ahead of everyone else.
M BROEL / VICE PRESIDENT OF OPERATIONS / F******S FOR C********S INC
Heath is an excellent copywriter. Best I've worked with.
DANNY CARLSON / ex-CEO / KENJI ROI
Great job. Heath knows what he is doing. He definitely over-delivered!
S TSCH / CEO / G*****L NANO P*********N SYSTEMS
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